Win more customers from Google
Work with my team at Xpand Digital on the searches, pages and follow-up that connect your marketing to sales.
Discuss your growth with Xpand DigitalAustralia’s #1 SEO guy.
I’m Joel House. I built my reputation beating competing SEO agencies in Google. Today, I put that experience to work helping businesses win customers through SEO and AI search.
I learned SEO with my own business on the line.
I started out importing products and selling them online in Australia. I taught myself search and copywriting because I needed people to find the store and feel confident buying from it.
When I built my agency, I ranked it #1 for SEO searches across Australia’s major cities. The people I was competing with sold SEO for a living. Beating them is how I earned the reputation I’m known for today.
That experience shapes my approach at Xpand Digital. Start with the customers you want to reach, understand who is winning their attention, and follow the enquiry through to the sale.
Bring that experience to your next search challenge.
Find your place in AI search
I co-founded Outrigger to investigate which businesses AI recommends and what it says about them. Start with your own brand and see which signals deserve attention.
Get your free AI visibility auditThe thinking behind the work
I’m based in Los Angeles. I write books, contribute to Forbes Agency Council and speak about SEO, AI search and customer acquisition. My two published books explore how to win the customer after earning their attention. A third, Before You Buy Another Lead, is in progress.
Let’s build on what you know.
Build a stronger agency
Starting or running a small agency? My YouTube videos cover finding your first clients, choosing the right work and delivering services you can build a business around.
Watch my videos for agency ownersCompare notes on search
Connect with me on LinkedIn for my perspective on SEO, AI search and the questions coming up in the work.
Connect with Joel on LinkedIn