From my desk
Before you buy another lead
A law firm spending about $50,000 a month on Google Ads wanted more traffic. Some callers took two years to become clients.
Why did the
customer choose
someone else?
At Xpand Digital, I follow the enquiry through to the sale. At Outrigger, I study which businesses AI recommends before a buyer ever calls.
Read the law firm caseInside the books
Books by Joel
The Growth Architecture
Where are we losing the sale?
Follow a customer from finding you to making an enquiry and coming back a second time. The weak point tells you where your next marketing dollar can do the most good.
Explore the book
AI for Revenue
Which conversations should we reopen?
Start with the enquiries already in your CRM. The book covers responding to new leads, qualifying interest, and using AI to restart conversations your team let go quiet.
Explore the bookThe book I’m writing
Before You Buy Another Lead
Before you spend more on advertising, take twenty consecutive enquiries for one service. Pick a period far enough back that a buyer had time to decide.
Explore the upcoming bookFollow the last twenty
- Did anyone have a conversation with them?
- Who owned the next step, and when was it due?
- What do we know about the outcome?