The Growth Architecture
Where are we losing sales?
Follow a customer from finding you to making an enquiry and coming back a second time. The weak point tells you where your next marketing dollar can do the most good.
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Australia’s
#1 SEO guy.
I built my reputation beating competing SEO agencies in Google. Now I help businesses win in search through Xpand Digital and get recommended by AI through Outrigger.
Work with me at Xpand DigitalWhere would you like to start?
Inside the books
Books by Joel
AI for Revenue
Which conversations should we reopen?
Start with the enquiries already in your CRM. The book covers responding to new leads, qualifying interest, and using AI to restart conversations your team let go quiet.
Explore the bookBefore You Buy Another Lead
Coming soon
What happened to the leads you already paid for?
Before you increase the ad budget, follow your existing enquiries. My next book starts with the conversations, follow-ups and decisions that turn a lead into a customer.
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About Joel
I started out selling products online in Australia. Learning how to get people to find and buy them became my career. I went on to beat competing SEO agencies in Google and build the reputation I’m known for today.
I’m now based in Los Angeles, working on SEO and AI search through Xpand Digital and Outrigger. I’ve written two books, with a third on the way, and contribute to Forbes Agency Council.