Before You Buy Another Lead

Where the book starts

A law firm spending about $50,000 a month on Google Ads asked me for more traffic. We could see the cost of a click. We had a much harder time telling which callers became clients.

I’m writing this for owners and marketers who have to make that spending decision. The opening essay includes the three questions I use to trace an enquiry.

Hear when it’s available

Leave your email if you’d like a release update for this book.