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Joel House is the author of The Growth Architecture and AI for Revenue, founder of the performance agency Xpand Digital, and a Forbes Agency Council member and contributor. His published research on AI search visibility audited 2,729 businesses across five generative AI systems.
Joel House is an author, growth specialist, and AI strategist. Over twelve years and 300+ businesses, his agency Xpand Digital has generated $96M+ in documented client revenue — the track record behind his two published books, The Growth Architecture and AI for Revenue. He is a Forbes Agency Council member and contributor, and the founder of three software companies including MentionLayer, a Generative Engine Optimization platform. His published research on AI search visibility — a cross-platform audit of 2,729 businesses and 266,844 observations — found that 69.5% of businesses are invisible to every major AI assistant. He splits his time between Los Angeles and the Gold Coast, Australia.
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