A small list, on purpose

The work, before it's polished.

The research as it comes, the findings, the methods, the parts I'm still working out. I send it to a small list. No pitch — just the work and the data.

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One email when there's something worth sending. Never a sequence, never a funnel.

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01

The research, first

Findings from the AI visibility work — what's changing in how ChatGPT, Claude, Perplexity, and Gemini pick businesses to recommend — before it becomes a post or an article.

02

Systems, not takes

The actual mechanics behind what's working: database reactivation numbers, speed-to-lead builds, outreach infrastructure. The parts that usually stay inside the agency.

03

The working-out-loud parts

Half-formed ideas, methods still being tested, and honest misses. The list gets the thinking; the public gets the conclusions.

Want to sample the thinking first? Start with the insights or the research.