The Company I Built

    Xpand Digital.

    Xpand Digital is where the Growth Architecture gets deployed. A performance-focused growth agency for businesses doing $500K-$10M+. Everything I teach and speak about is validated here, in real engagements with real revenue at stake.

    Joel House — Xpand Digital
    $96M+
    Client revenue generated
    300+
    Businesses scaled
    94%
    Client retention rate
    40+
    Industries served

    AI-Enhanced SEO

    12+ year track record. Ranked #1 for SEO in every major Australian city. Now serving US clients from Los Angeles.

    Database Reactivation

    AI-powered revival of dead CRM leads. Performance-based pricing: you only pay per result. $600K from dead leads in 90 days.

    Google Ads

    Average 32% ROAS improvement across accounts. Up to 17x for outlier performers. Both e-commerce and lead gen.

    Cold Email Outreach

    AI enrichment via Clay. Personalized video via HeyGen. Infrastructure for 2-3K emails/day. 2,500+ leads generated in 6 months.

    LinkedIn Lead Generation

    B2B executive targeting with multi-touch sequences. Appointment-focused campaigns for high-ticket services.

    AI Review Management

    Review Shield system: automatically triages bad reviews to a manager for resolution, routes positive reviews to Google.

    Selected Client Results

    Financial Services Firm

    AI Database Reactivation

    $600K profit from dead leads in 90 days

    Music Industry FinTech

    Cold Email + Speed-to-Lead Systems

    2,500+ B2B leads in 6 months

    Babyhood Australia

    SEO + Google Ads + Conversion

    2,414% traffic growth, D2C profitability

    Brisbane Smiles

    SEO + Review Management

    26x patient booking growth

    Bekaa Air

    SEO + Google Ads

    24x traffic growth, fleet expansion triggered

    Agri Labour Australia

    SEO

    518% traffic growth, 213 #1 rankings
    Visit xpanddigital.ioView all case studies →