Monitor
Tracks where your brand appears across ChatGPT, Claude, Gemini, Perplexity, and Copilot — and how that visibility moves over time.
Millions of buyers now ask ChatGPT, Perplexity, Gemini, and Claude for recommendations instead of Googling. Traditional SEO doesn't move those answers. Outrigger does — by earning the citations, reviews, and entity signals that AI models read when they pick which brand to name.
← the SEO category, rewritten for the LLM eraA year inside Xpand Digital made it obvious: the same client whose Google rankings I'd compounded for a decade was now losing pipeline to brands ChatGPT happened to mention first. The traffic was still real. The intent was still real. The ranking surface was different.
I built Outrigger because the existing "AI SEO" tools either tracked visibility without doing anything about it, or shipped content slop that AI models correctly ignore. Neither is what compounding off-page authority actually looks like.
Outrigger treats Generative Engine Optimization the way real SEO was treated in 2014 — as an authority-building discipline, not a content-firehose. Monitoring tells you that you are invisible. Outrigger is built to do something about it, and then measure whether it worked.
Tracks where your brand appears across ChatGPT, Claude, Gemini, Perplexity, and Copilot — and how that visibility moves over time.
Connects the answers you are missing from to the signals and sources behind them, so you know why a competitor got named instead.
Turns those gaps into drafts, campaigns, and fixes — with sources and rationale attached, ready for a human to approve.
Rechecks the answers once the work is approved and published, so the effect on visibility is observed rather than assumed.
If your buyer asks an LLM "what's the best [your category]" and your competitor's name shows up first, you have an Outrigger problem. Works as a standalone platform for in-house teams, or as a white-label layer for agencies adding GEO to their offering.
The book argues that AI didn't replace the growth disciplines — it changed where they apply. Outrigger is what that looks like for visibility: same authority-stacking logic, new surface.